Saturday, September 10, 2011
Comedy repeats lower this summer time
'Two . 5 Men' has fallen further in reruns than most laffers.It might be going gangbusters in distribution, but veteran comedy "2 . 5 Males" wilted within the rankings with repeats this summer time on CBS.Charlie Sheen's exit last winter -- and also the show's subsequent production shutdown -- resulted in CBS auds haven't seen an authentic episode from the show since mid-Feb. And also the continuous run of repeats has apparently been a turn-on auds.Phone program earnings for summer time discloses that from Memorial Day to Labor Day, repeats of "2 . 5 Males" on CBS settled to have an average grown ups 18-49 rating of just one.5, lower an astonishing 40% in the 2.5 it gained last year, based on Nielsen.(Oddly enough, "Males" remains towards the top of the syndicated heap this summer time, as auds still yuk up over older repeats from the show.)While rankings for "Males" required a tumble on CBS, it had been in no way the only real comedy to shed a substantial slice of its viewership this summer time because the trend of audience disinterest in repeats faster.Other coming back CBS comedies like "Generate An Income Met Your Mother" (lower 24%), "The Large Bang Theory" (lower 32%) and "Rules of Engagement" (lower a smaller 11%) have lost audiences. A few of the decline for "Large Bang" could be credited to its move from the publish-"2 . 5 Males" slot on Mondays last year to its leadoff position on Thursdays this summer time, while Monday vet "Mother" appeared to suffer together with "Males."All NBC's coming back Thursday comedies battled this summer time, with top-ranked "WorkInch supporting best (lower 15%). Bigger declines happened for "30 Rock" (lower 20%), "Community" (lower 22%) and "Parks and Entertainment" (lower 27%).And also at Fox, declines because of its animated comedies vary from 11% for "American Father" to 18% for "The Cleveland Show."ABC has worked out best using its comedy repeats, with "Modern Family" up a tick versus. this past year (1.7 versus. 1.6) and "The CenterInch lower a tick (1.1 versus. 1.2).All of the nets are wishing that auds is going to be in front of the sets and searching to laugh when original instances of comedies start Sept. 19. Contact Ron Kissell at ron.kissell@variety.comWatch The Hangover 2 Full Movie
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